What Is Content Curation

Let’s face it. The amount of content on the internet today is overwhelming and it takes you a long time to get a quality answer for the things you need to know about. Maybe it’s my analytical sense but I never settle for the first article that pops up in Google when I’m doing research. I tend to want to see all of the answers which may take more than just a few articles.

Wouldn’t it be nice if I found a few resources that would give me in-depth information that I can trust when researching a topic?

That is what you can do for your audience by curating content.

Content curation is researching information that is readily available on the internet to write your own article by using that information.  Generally, you will add your own knowledge and experience to that information to make it better then it was in its original form.

Content curation often means researching many sources of information to create great content.  Think of the last time you needed to find an answer to a question and you reviewed more than one article on the topic. You formulated your opinion from this research and drew your own conclusions.  

That is exactly what content curation is with the exception that you are researching a topic your readers are interested in and helping your readers by providing the best information that you can find.

Because you have researched your topic well you are sister readers in drawing conclusions that make sense for your audience. This helps establish you as an expert in the field.  

Isn’t Content Curation Plagiarism?

When done correctly content curation is far from plagiarism. Plagiarism is the direct copying of information into your article. this leads to poor reputation and mistrust on the part of your audience. After all who wants to read regurgitated content that you stole from someplace else. You’ll simply become a hack and people will unsubscribe from your email list and unfollow you on social media.

Think of content curation closer to research.  It enables you to come up with your own unique ideas for your article.   Sometimes to make your point you need to closely follow what another author is saying.  You rightly should give that author credit and a link.

Using the informal writing style of the internet typically you would name the author or the blog and have a link (that opens in a new tab) to their content.

Have the link open in a new tab so that people are not taken away from your website.  that way you don’t hurt your Google bounce rate.

Why Would You Want To Curate Content?

Content curation happens because there is a need to find an answer to a topic and your reader is looking for in-depth information.

That means the number one reason you would want to curate content is to become the go-to source for your reader to find information. You are essentially saving your audience a great deal of time and at the same time, establishing yourself as the expert in the field. You really do become the expert because you have done a fair amount of research into the topic.

I have read that content curation is easier than creating your own content. I would have to disagree with this. Content curation, when done correctly, is more labor-intensive but the benefit to you as a blogger is that you have arguably the best piece of content available for your readership.

Since you have the best content available you can also use this content to create killer YouTube videos podcasts info-grams,  slide shares and anything other content-sharing methods you can think of to get your message in front of potential readers.

What are the benefits of content curation

There are many many benefits content curation. here are a few of the main ones that I can think of:

  • as a publisher, you become a trusted source for information  by your readers
  • your audience needs to do less research because you have a complete article published
  • since Google tries to promote the best content, your  long-form well-researched article has a better chance of having your article rank on page one of Google
  • bike sharing you’re quality content on social media you will attract more followers
  • Publishing insightful and complete content will help you build your brand  and more people will follow you through your email list
  • Good content will regularly be shared on social media
  • Because you were researching information regularly you will stay ahead of the pack and assist yourself to improve your business.
  • Well written, insightful long-form content will keep readers on your site longer and Google uses this as a ranking signal for your site
  • And, along the way, you may strike up some friendships with serious influencers in your niche.

How To Find Good Content To Curate

Good old Google it’s a good place to start.   I have a number of Google Alerts set up to email me on a real-time basis four topics that I am following.

To set up a Google alert go to google.com/alerts. If you are not signed into your Google account Google will prompt you to sign in and then in the top blue bar it will say “create an alert about…”

From this point choose the topic you want to follow and choose how often you want to be notified by choosing from the menu and you’re all set. It couldn’t be easier.

I would recommend but you make a list all the topics  That you wish to receive updates on from Google. within a few days you’ll have an influx of new information for you to review and decide if you  wish to include it in a curated article.

How To  Curate Content

I start curating content by asking myself what I want to write about.  Then I go to Google and type in my main topic.

Anyone who has used Google knows that Google provides two ways to assist you in finding the information that you need.

The first way is Google autocomplete. This is where Google will offer you suggestions as you type in your search query. Before you press enter take a look at the various search queries that Google suggests.  These search queries are based on the most popular searches for your topic.

The second wave that Google can assist you is in the questions that Google will post on the search page.  As you mouse through the questions the question list grows. these are some of the most common questions that are being asked in Google about the topic you are researching.

The third way but you can research a topic is through using Quora. Quora is a question-and-answer site where someone will pose a question and other people in the community will attempt to answer it. Quora is often used by marketers to promote their own products but you were using Quora to review the questions that are being asked.  

Quora can be used for other marketing methods and in another blog post I’ll cover that.

How Curating Content Can Be Better Than The Original Content

In the last couple of years, there has been a move towards long-form content.  The ranking factors that Google uses, are regularly refined ( some say daily) and the general thinking at Google apparently,  is that long form content is better than short posts. I would have to agree.

The day of a 200 or 300 word post is gone.  In fact I would say the day of any post under 1000 words is pretty well gone as well.

Neil Patel reviewed two studies and found that both studies indicated that long-form content received the bulk of the attention by Google. In one study the average length of content for the first position in Google was about 1950 words.   In another study, the number one position with Google went to blog posts with about 2,400 words.

In any event, these two studies confirm that Google is looking for longer form content. and it’s not just any long-form content. It is long-form content that is insightful and provides your reader with quality information.

So when you curate content you are not just summarizing the content you have found but you are improving upon it, discussing pros and cons, adding your own insights, and helping your readers make decisions or draw conclusions.  

Curating Content Can Also Mean Finding Contrarian Views.

For instance, almost every marketer will agree that creating an email list is important for your business. However, what if there were specific reasons why you should not build an email list?

If you were writing on following a vegan diet you might type into Google “ Why you should not be a vegan”   From that search you will be offered a number of websites with information you could use to bolster one position or another. If you do this, don’t forget to give credit to the authors of the articles

What Is Consumer-based Content Curation And Why It Is So Important

We’ve all been on Pinterest, Twitter or Facebook and found content that your friend has shared with you. Now I’m not talking about the funny memes but serious content you would find interesting.

It might have been an infographic or a picture of a product or maybe product specifications. It could be an interesting article but in almost all cases it involves a visual.

This could be considered, in many cases, viral content.  

Look at Pinterest.   Pinterest users makeup boards and post interesting photos on their boards.   The boards could be about almost anything but each board has a topic like home renovation, or gifts, or animals. You get the idea. These Pinterest users are curating content and you want your content curated by them.

Can you see how this could be important to your promotion?  If you have a website you want users to come to your website, plain and simple. I’ve heard many marketers say that you have to be everywhere on the internet in order to get people to your site. This is one of the ways to get your product out in front of more eyeballs and increase the likelihood having more people visiting your website.

There are many viral auto-promotion tools on the market these days and let me say that most of them do not work.  What does work is testimonials and shares from people who weren’t pushed to share.

 So what can you do to increase the average person curating your content on their Pinterest boards

  • You can add interesting visuals to your posts.
  • You can go on Fiverr and have a graphic artist make up an infographic with your site identity. (branding)
  • You can add tweetable quotes to your article  with social sharing icons attached to the quote
  • You can share graphs and spreadsheets
  • You can make up attractive SlideShares that can be downloaded or tweeted
  • You can post videos to Facebook and Twitter
  • You can post animated gifs with your message

This is all content that is sharable through social media and will help others to “curate” your content

It doesn’t have to be cute or funny either.  I recently shared a story about defective fire extinguishers with my tribe. I’m sure that went around a fair amount (maybe not “viral” but I’m sure the website who posted the news about the extinguishers got some views as a result of my share.)   

 How To Make Your Emails More Engaging With Content Curation

Have you ever thought of sending emails to your readers that encourage them to check out other sites?  Believe it or not, this can be very effective and may prevent some people from unsubscribing to your email list.

Say you are sending an email per week to your list. You could mix in a couple of links to other websites, links to your own related articles and an ad for a product or service you are promoting.  

This would be especially effective if you know you have the best post of all of the ones listed in your email.  Yes it can be a bit self-serving but the idea is to present yourself as the expert who is sharing your knowledge with your readers.  

Now instead of seeing an email which is just a promotion to buy one affiliate product or another, you are providing not only your opinion but that of another blogger as well.  

As an example, you might be promoting a web hosting solution.  A template of your email would look like this:

Your Branding

Why I switched to xyz hosting

3-4 lines of text, a photograph or graphic

Read more (goes to your website where you have an article with affiliate links)

 What makes a good web host

3-4 lines of text no graphics

Read more (Link opens in a new tab to an article on web hosting in general)

A banner from XYZ web hosting with your affiliate link

An article on how to use CPanel

2-4 lines with a read more link(to another site opening in a new tab)

Why you need an SSL certificate

Graphic

3-4 lines of text with a read more link to your website and your article has affiliate links

A text affiliate link to XYZ web hosting

 Your conclusion

3-4 lines

Signature and Branding

 Affiliate disclaimer

  

In this email you have provided a reason to switch to XYZ, provided supporting information about web host qualities, given your reader a way to reach XYZ through the banner, more supporting information, and another way to reach XYZ Web Hosting.

This is a powerful email and compared to what normally lands in your inbox. It is beautiful with graphics, photos, and easily readable text.  The message is clear that you are encouraging your readers to investigate XYZ but not “in your face”

Conclusion

Content Curation comes in many forms.  It can be excerpts with credits, referencing another blogger or direct links like in my email example.

But the ultimate goal of content curation is to provide the end user, your reader, with the Best information that is available on the internet today.  This will impress Google and get your content higher and higher until it reaches the coveted page one status.

People will share your content if it is worthy of a share and you can add to its worthiness by adding interesting graphics and other forms visual media.

Content curation adds to the trust factor you establish with your readers   

If you enjoyed this article, I would appreciate you sharing it on your social media.  

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